List of my books

CATEGORY 1 — CAREER STRATEGY & ADVANCEMENT

For the professional who is ready to build something that lasts.

IRREPLACEABLE

The Five-Pillar Framework for Becoming the Professional No Organization Can Afford to Lose

The automation wave is not coming for the bottom of the ladder first. It is targeting the middle — the credentialed, experienced professional who has spent a decade building expertise in exactly the kind of work AI does cheapest and fastest. In Irreplaceable, Freeman maps the precise anatomy of what makes a professional genuinely hard to replace — not in this moment, but across an entire working life. Five pillars. A 90-day roadmap. Thirty years of watching careers succeed and fail through every disruption from manufacturing automation to the AI wave reshaping every industry today. This is not a book about learning to code. It is a framework that does not expire.

MOVE UP

How Regular People Land Leadership Roles and Future-Proof Their Careers

Maria had worked at the same distribution company for six years. She knew the inventory system better than anyone on the floor. She trained new hires. She covered for her supervisor. When the leadership role opened, she assumed someone would notice. They hired from outside instead. The gap between being a good worker and being a promoted leader is not a matter of skill. It is a matter of strategy, visibility, and positioning — and almost no one tells working people how those things actually work. Move Up is the manual Freeman did not have when he became someone's boss for the first time. Built on real organizations, real promotions, and the psychology of how advancement decisions actually get made.

BECOME A BUTTERFLY

A Step-by-Step Guide to Thriving in a Technologically Driven World

David Hayward spent twenty-six years operating the same Heidelberg press. He knew that machine the way some people know a language — not by thinking about it, but by feel. When the plant manager called him in and told him the press was being replaced, David drove home and sat in his kitchen. Two weeks later he typed into a library search bar: how do you start over at 53. Eighteen months after that he was earning more than he ever had — because his skills were never gone. They were portable. They were transferable. They were, once he learned to see them correctly, exactly what a new industry needed. Become a Butterfly is the Butterfly Framework™ — four stages, one map — for anyone who refuses to be permanently defined by the last thing they did.

CATEGORY 2 — LEADERSHIP & MANAGEMENT

For the leader who wants to build something worth working in.

MANAGED DOWN: THE LEADER'S PLAYBOOK

An HR and Executive Guide to Identifying, Confronting, and Preventing Toxic Management

Toxic managers do not announce themselves. They are built by systems that reward the wrong things, protected by processes that produce paper trails instead of results, and sustained by organizations that have never calculated what they actually cost. This is the companion volume to Managed Down: How Toxic Bosses Destroy Careers — and it is written for the people with the authority and the responsibility to do something about it. The DAMAGE Profiles™ framework — six distinct behavioral patterns identified across years of organizational observation — gives HR directors, executives, and leaders the diagnostic language and the intervention architecture to address what most organizations manage only by accident. The cost of doing nothing is higher than you know.

CREW OF ONE, TEAM OF MANY

The Owner-Operator's Playbook for the Hybrid Workforce

The org chart is dead. The owner-operator who tries to run a modern small business the way businesses were run ten years ago — with a fixed team, a single-vendor stack, and a clear line between employees and contractors — is managing to a world that no longer exists. Crew of One, Team of Many is the operational playbook for the business owner navigating the hybrid workforce: what belongs to a human, what belongs to a machine, how to build a fractional stack that actually performs, how to lead a team that isn't entirely made of people, and how to stay the owner — the strategist, the decision-maker, the one who holds the vision — when the daily pressure is to become just another worker inside your own business.

WHAT HAVE YOU DONE FOR ME LATELY?

Why the Transactional Mindset Is Costing You Everything

It started with a grill. Twenty-three workers on a manufacturing floor built it from leftover scrap metal, on their own time, because one of their own had just bought his first house. The materials cost the company essentially nothing. What it produced — in loyalty, in discretionary effort, in the specific quality of a team that has decided their leader genuinely sees them — was worth more than any bonus structure Freeman ever designed. What Have You Done for Me Lately? makes the case that the transactional mindset is not just a moral failure. It is a strategic one. The organizations and leaders who consistently outperform are not the ones who manage people better. They are the ones who have built systems around genuine shared interest — and who understand that the long game is not a philosophy, it is a competitive advantage.

CATEGORY 3 — PERSONAL FINANCE & WEALTH

For the person who is tired of being told the answer is to save more.

ASSETS UNLOCKED

The 4,000-Year-Old Wealth Secret That Schools Never Taught You 10 Income Streams for Teachers, Nurses, Mechanics, and Anyone Tired of Being Told to "Just Save More"

Greg called on a Tuesday morning. He had worked at the same company for twenty-two years. He did not text, the way people do — he called, because the kind of news he had could not wait for a keyboard. Assets Unlocked begins with that phone call and with the question it raises: what would it mean to never be one employer's decision away from losing everything? Freeman arrived in America with nothing. No language, no network, no roadmap for how any of it worked. What he learned — from Babylonian farmers to Dutch merchants to a Soviet immigrant rebuilding from zero — is that the path to real financial security has never been about saving more. It has always been about building more sources. Ten income streams. Complete worksheets, calculators, and scripts included. No courses to upsell. No theory. The whole system, in your hands.

CERTIFIED

The New Shortcut to Six Figures in the AI Age

The four-year degree costs $120,000 and four years. The CDL costs $5,000 and six months. Derek drove that to $105,000 a year. Joe stacked a CAPM and a PMP and crossed $150,000. Maria built a nursing certification portfolio and passed $160,000. The certification economy is valued at $399 billion and growing — because employers have figured out what academia has been slow to admit: a credential that proves you can do a specific thing beats a credential that proves you attended classes for four years. Certified makes the case with real numbers, real people, and a searchable directory of 693 certifications across 36 industries. The fastest path to six figures does not require a campus.

BUY SMART, SAVE BIG

Professional Purchasing Strategies for Everyday Consumers

For a decade Freeman worked in corporate purchasing — as a buyer, then a senior buyer, then managing a procurement team. He learned how Fortune 1000 companies approach purchasing: the research methodologies, the negotiation frameworks, the specific disciplines that save organizations millions annually. Then he switched sides and spent years in sales, calling on some of those same companies. The difference between what happened when he sold to trained procurement teams and what happened when he sold to everyone else was staggering. The same tactics that bounced off professional buyers worked immediately on everyone else. Buy Smart, Save Big closes that gap — giving every consumer the tools that corporate purchasing departments use every day. The sellers you face have been trained. After this book, so will you.

CATEGORY 4 — PERSONAL DEVELOPMENT & LIFE STRATEGY

For the person who is ready to stop reacting and start thinking.

SWOT YOUR LIFE

From Corporate Strategy to Personal Mastery

In 1963, Albert Humphrey developed the most widely used strategic planning tool in corporate history. Walmart used it. Apple used it. Every MBA student learns it. But here is what nobody talks about: SWOT was never designed for corporations. It was designed for humans. SWOT Your Life returns that tool to its original purpose — forcing the kind of honest self-assessment that makes the next move obvious rather than overwhelming. Not how you wish your situation was. How it actually is. A burned-out nurse became a bestselling author. A couple three months from divorce rebuilt something neither could have planned. A father took his family from financial survival to ownership. They were not exceptional. They were just finally honest about four things — and clarity did the rest.

THE HIDDEN LAWS

Why Everything Goes Wrong and How to Make It Go Right

On August 1st, 2012, Knight Capital lost $440 million in forty-five minutes. A dormant piece of code, accidentally reactivated during a routine update, bought and selling stocks at random until a company that had taken fifteen years to build was functionally bankrupt before lunch. The instinct when you hear a story like this is to look for the idiot. But the more you study these failures — in companies, in careers, in projects and plans of every kind — the more you realize the problem is not stupidity. It is the invisible laws of human systems operating exactly as they always operate, unobserved until the damage is done. The Hidden Laws names twelve of them. Murphy. Parkinson. Hofstadter. Brooks. Goodhart. Dunning-Kruger. Each law describes precisely how things go wrong. Each chapter ends with the Flip — the practical inversion that turns the same law into a competitive advantage. Name a pattern, see it everywhere. See it, and change the odds.

THE 2% RULE

How Tiny Shifts Create Unstoppable Change

It took Freeman nearly a year to implement 5S — a foundational lean system for organizing a workspace — across a manufacturing floor of sixty-five people and twenty-four CNC machines. A year. For what most people would look at and call a cleaning system. But what he was doing was not reorganizing a shop floor. He was rewiring how sixty-five people thought about their work. And you cannot rush that. Not if you want it to last. At the end of that year he had something more valuable than a clean floor: he had evidence that small, consistent progress applied relentlessly beats dramatic effort every single time. The 2% Rule is the science behind that intuition — the behavioral research, the compound mechanics, and the complete framework for applying incremental change to every domain of life, not just manufacturing. You do not need a transformation. You need a better direction, applied consistently, and the patience to let it compound.

CATEGORY 5 — NEGOTIATION & COMMUNICATION

For the person who has been leaving value on the table without knowing it.

NEGOTIATE YOUR LIFE

The Psychology of Alignment — Negotiation Beyond Win-Lose

The foreword to this book begins with a confession: I spent twenty years thinking I was a bad negotiator. Not in boardrooms — fine there. But in the conversations that actually shaped my life — the salary I was afraid to ask for, the boundary I needed to hold, the partnership I was not sure anyone was listening to — I folded. Every time. I told myself I was being reasonable. What I was actually being was unclear about my own why. Negotiate Your Life is built on that insight: negotiation is not primarily a skill. It is a form of self-knowledge put into action. The 5C Compass — Clarity, Connection, Creativity, Control, Commitment — is not a script. It is a way of thinking that works for salary conversations, supplier negotiations, and the conversation with your teenager about the dishes. Because people are people, and the same handful of needs drives every side of every table.

CATEGORY 6 — EXECUTION & PROJECT MANAGEMENT

For the person who needs to get from where they are to where they want to be.

MASTER YOUR UNIVERSE

A No-Nonsense Project Management Guide for Real People and Solopreneurs

Freeman opened the PMBOK Guide — the Project Management Body of Knowledge, the size of a small engine block — and by page fifteen had encountered the terms: deliverable, stakeholder register, work breakdown structure, scope baseline, integrated change control, earned value management, and his personal favorite: decomposition. The framework inside that book is genuinely brilliant — rigorous, comprehensive, battle-tested across thousands of industries. It was also written for organizations with PMOs, dedicated project offices, and the institutional authority to run formal engagement protocols. Not for the person managing a kitchen renovation, a career pivot, a side business, and a fitness goal simultaneously. Master Your Universe is that same framework in human — sixteen chapters, every PMBOK principle translated into plain language and illustrated with real situations and real recoveries, including one of Freeman's own that went spectacularly, expensively, and entirely preventably wrong.